Yureka! A Product Of Micromax and CyanogenMod Partnership

Micromax, smartphone manufacturer, has teamed up with CyanogenMod to give rise to a new sub-brand, Yu, and they are inviting users to “Play God”. They have released the first flagship model, the Yureka, which the company claims is the Zeus of Phones.


the Zeus of Phones

CyanogenMod customized Oses are designed mainly to boost performance of Android-running devices. The Yu models will be running CM OS immediately, which offers users greater freedom to tweak and tinker with their phones.

The vision for customization and improvement of performance is still the main goal of Cyanogen, which is why rooting is fully condoned with Yu products. Phone warranty will not be foregone even for users who opt to root their phones.

Furthermore, having CyanogenMod as a partner will ensure consistent updates, which should keep their users happy. The Yureka will be running a CM OS on Android 4.4.4 but will soon get an Android 5.0 version update.

The Yureka will feature a Qualcomm Snapdragon 615 octacore chipset with 64-bit architecture. Its accompanying GPU is the Adreno 405 G05. The phone will have a 5.5 inch HD display, 2GB RAM and 16GB phone storage, expandable with a 32GB microSD.

…Sony EXMOR CMOS sensor…featuring a 75.4 degree wide angle lens


The primary rear camera will be featuring a Sony EXMOR CMOS sensor capable of up to 13MP resolution, featuring a 75.4 degree wide angle lens and an f-stop of 2.2. It also allows for 1080p video recording at 60fps. The secondary camera is specced at 5MP max resolution.

Network connectivity extends all the way to 4G, covering Band 40 for TDD LTE (2300MHz), and Band 3 for FDD LTE (1800MHz). 3G support is reported to be 900/2100MHz.

The Yureka has been announced to cost Rs8999, and will be available on Amazon with pre-registration required.

…competitor, OnePlus, is preoccupied challenging the sales ban imposed by the Delhi High Court

Micromax will reap all sorts of benefits while competitor, OnePlus, is preoccupied, sailing in the same boat as Xiaomi, challenging the sales ban imposed by the Delhi High Court.

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The ban was a ruling on a case brought against OnePlus by Micromax themselves, citing OnePlus’ release of devices running CyanogenMod OSes, after Micromax had already secured the partnership.

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