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Full Version: [BBC] Microsoft to phase out Nokia name
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Microsoft to phase out Nokia name

Microsoft is ditching the Nokia brand name from new devices, less than a year after acquiring the Finnish mobile firm.


http://www.bbc.co.uk/news/technology-297...hannel=rss&ns_source=PublicRSS20-sa
I think this is a big mistake. Most people who know the Nokia name aren't even aware Microsoft bought Nokia. And the Nokia name has very solid popularity. Microsoft is more or less wasting $5b here. What's the point of purchasing the brand if you're just going to change the name to your own brand? Drool