2014-12-24, 04:25
Facebook popularity hampers fundraising efforts, study finds
People with fewer friends on Facebook raise more money for charity than those with lots of connections, research by an economist has found. "Giving behavior is largely affected by existing personal relationships, whether its friends, family or work colleagues -- these factors are extremely important according to the responses we had from donors," says the author.
http://feeds.sciencedaily.com/~r/science...084145.htm
People with fewer friends on Facebook raise more money for charity than those with lots of connections, research by an economist has found. "Giving behavior is largely affected by existing personal relationships, whether its friends, family or work colleagues -- these factors are extremely important according to the responses we had from donors," says the author.
http://feeds.sciencedaily.com/~r/science...084145.htm