www.chinaphonearena.com

Full Version: [NYTimes] Study of TV Viewers Backs Twitter’s Claims to Be Barometer of Public Mood
You're currently viewing a stripped down version of our content. View the full version with proper formatting.
Study of TV Viewers Backs Twitter’s Claims to Be Barometer of Public Mood

A Nielsen study showed that the volume of tweets about a television show corresponded strongly to viewers' real-time reactions as measured by a brain monitor.


http://bits.blogs.nytimes.com/2015/03/08...-to-watch/