[BBC] Tim Cook offered liver to Jobs

[Discover]

Tim Cook offered liver to Jobs

A new book about Steve Jobs reveals that his successor Tim Cook offered the dying Apple chief executive a portion of his liver.


http://www.bbc.co.uk/news/technology-318...hannel=rss&ns_source=PublicRSS20-sa

[edcoolio]

Knowing how Apple markets their products by pushing the most basic emotional buttons of worldwide consumers, I find this "story" rather disingenuous.

After all, is it not incredibly fortuitous that this book with such high levels of Apple-centric loving empathy for the deceased founder has come out at this exact moment?

Maybe that it was written by the current CEO and is coming out at the exact same moment as a massive new product push is pure coincidence.

That the same CEO is marketing, essentially, the selfless sacrifice by releasing this unverified story at this moment of how great he (and by extension, Apple) is must be complete happenstance.

All of this, I am sure, is not timed in the hopes of increasing sales of the new Apple watch... that would be cynical.

[WuddaWaste]

That was a pretty bizarre article to read. It was all over the place. What does making a TV have to do with denying a liver transplant?

@edcoolio : as an inherently anti-Apple dude, I like your position. You're a freaking cool guy with a lot of foresight. I too, think it sounds cynical to think all this randomly good PR leaking at times like this would be strictly for marketing purposes. At the same time, I wouldn't put it past the company or capitalism in general. People do what ever they have to do to make a buck.

That said, assuming everything is true, it's pretty cool that Cook even considered giving his liver -- and that Jobs denied it. There's a lot of love to be said for that story itself.